Florida Department of Citrus: Anita Bryant: The Florida Sunshine Tree campaign
Deborah MackOverview
Anita Bryant's "Florida Sunshine Tree" campaign was a prime example of commodity advertising, or the advertising of a generic product...
Florida Department of Citrus: Anita Bryant: The Florida Sunshine Tree campaign
Anita Bryant's "Florida Sunshine Tree" campaign was a prime example of commodity advertising, or the advertising of a generic product rather than a specific brand.
