Florida Department of Citrus: Anita Bryant: The Florida Sunshine Tree campaign

Anita Bryant's "Florida Sunshine Tree" campaign was a prime example of commodity advertising, or the advertising of a generic product rather than a specific brand.

Florida Department of Citrus: Anita Bryant: The Florida Sunshine Tree campaign

Deborah Mack

Overview

Anita Bryant's "Florida Sunshine Tree" campaign was a prime example of commodity advertising, or the advertising of a generic product...