Flipkart Big Billion Days: Winning the hearts and wallets of small town India

Monica Reddy, Abhijith Shetty

Flipkart, one of the country's biggest e-commerce players, crafted an integrated campaign to connect with small-town India, unlock unprecedented demand and win the coveted festive sales battle.

Campaign details

Brand: FlipkartBrand owner: FlipkartEntrant company: McCann Worldgroup New DelhiIdea creation: McCann Worldgroup New DelhiMarket: IndiaSector: Online retailMedia channels: Competitions & contests, Content marketing, Mobile & apps, Online video, Print - general, Unspecified, Radio & audio, Social media, Sponsorship - sports, Television & Connected TV, Websites & microsites, Word of mouth, InfluencersBudget: Over 20 million

Executive summary

How do you get consumers to care about your annual sale, when in India, e-commerce consumers are always wooed throughout the year by one sale or another?

How do you...

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