Campaign details
Brand: FlipkartBrand owner: FlipkartEntrant company: McCann Worldgroup New DelhiIdea creation: McCann Worldgroup New DelhiMarket: IndiaSector: Online retailMedia channels: Competitions & contests, Content marketing,...
Flipkart Big Billion Days: Winning the hearts and wallets of small town India
Flipkart, one of the country's biggest e-commerce players, crafted an integrated campaign to connect with small-town India, unlock unprecedented demand and win the coveted festive sales battle.
