Flipkart: Big billion days campaign on IPL 2020 on Disney+ Hotstar

Flipkart, the e-commerce brand, attempted to reach out to its core audience during the Diwali period in India.

Campaign details

Brand: FlipkartLead Agency: Disney+ HotstarRegion: APAC

Strategy

Objective

Flipkart's Big Billion Days is established as the biggest online sale of the year and in 2020, it coincided with the festival of Diwali. The period is marked with higher consumption across all categories. Flipkart wanted to reach out to its core audience during this period and drive consideration and purchase intent for their annual event - Flipkart's Big Billion Days 2020. With IPL 2020 coinciding with the festive season this time, IPL 2020 on Disney+ Hotstar became the platform of choice for Flipkart.

Target...

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