Flip: New is for Now. Smart is Forever.

Flip, a smartphone refurbishing company, encouraged consumers in Romania to buy refurbished phones by launching an outdoor campaign outside of Apple headquarters during the launch of the new iPhone and releasing digital, radio and TV ads.

Campaign video: Flip – New is for Now. Smart is Forever

Selected creative: Flip – New is for Now. Smart is Forever

Credits

Agency: Jam Session Bucharest / Difrnt Bucharest / Conversion BucharestAccount Manager: Cinzia BuneaBusiness Unit Leader: Amalia JakabChief Creative Officer: Valentin SuciuChief Marketing Officer: Madalina StanculescuGroup Creative: Alina NechitaHead of Brand Communication: Cristina SchitcoIntegrated Communication Specialist: Maria VatamanuSenior Planner:Andreea Călărașu...

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