Campaign details
Brand: Flex Alert Brand owner: California Public Utilities Commission Entrant company: OMDIdea creation: DDB New York Market: United States Sector: Energy & water suppliers Media channels: Outdoor, Out-of-home, Print - general, Public relations, Radio & audio, Search marketing, Social media, Competitions & contests, Mobile & apps, Online display, Online videoBudget: 10 - 20 million
Executive summary
Flex Alert is a service managed by the California Grid Operator (CAISO), which is tasked with averting power outages state-wide when the energy grid is at...