Flex Alert: Flex Alert rapid activation channel integration plan

Brian Starks

Flex Alerts, a service managed by the California Grid Operator, encouraged consumers to curb energy consumption during critical hours of increased strain on the grid to keep the lights on across the state over summer and increase awareness and understanding.

Campaign details

Brand: Flex Alert Brand owner: California Public Utilities Commission Entrant company: OMDIdea creation: DDB New York Market: United States Sector: Energy & water suppliers Media channels: Outdoor, Out-of-home, Print - general, Public relations, Radio & audio, Search marketing, Social media, Competitions & contests, Mobile & apps, Online display, Online videoBudget: 10 - 20 million

Executive summary

Flex Alert is a service managed by the California Grid Operator (CAISO), which is tasked with averting power outages state-wide when the energy grid is at...

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