Flash: Reinventing Flash Brand

Flash, a chewing gum brand, rejuvenated its brand image and connected with Gen Z in Morocco by reinforcing its image as a cool brand.

Campaign details

Brand: Flash Brand owner: Maghreb Industries Entrant company: Thenext.ClickIdea creation: Thenext.Click Casablanca Market: Morocco Sector: Confectionery Media channels: Competitions & contests, Online videoBudget: Up to 500k

Executive summary

Flash...

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