Brand: Flash Brand owner: Maghreb Industries Entrant company: Thenext.ClickIdea creation: Thenext.Click Casablanca Market: Morocco Sector: Confectionery Media channels: Competitions & contests, Online videoBudget: Up to 500k
Flash is well known in the field of chewing gum in Morocco. It's number one in sales and an iconic brand anchored in people's collective memory. However, to our young target audience, the brand was suffering from an old school image. Our challenge was to rejuvenate the brand image and become more attractive to...