Flash profile and fragrance research - the world of perfume in the consumer’s words
Germaine Gazano, Stéphanie Ballay, Nourite Eladan and Jean-Marc Sieffermann
This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry’s discourse to consumer perception.
Flash Profile and Fragrance Research - The World of Perfume in the Consumer's Words
Germaine Gazano, Stéphanie Ballay and Nourite EladanLVMH Parfums and Cosmetiques, France
Jean-Marc SieffermannENSIA, France
INTRODUCTION
The 2004 Nobel Prize in Physiology...