Flash profile and fragrance research - the world of perfume in the consumer’s words

This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry’s discourse to consumer perception.

Flash Profile and Fragrance Research - The World of Perfume in the Consumer's Words

Germaine Gazano, Stéphanie Ballay and Nourite EladanLVMH Parfums and Cosmetiques, France

Jean-Marc SieffermannENSIA, France

INTRODUCTION

The 2004 Nobel Prize in Physiology...