Flash: OK OK Flash

Flash, a chewing gum brand, connected with Gen Z in Morocco by collaborating with a modern rapper who performed a tribute song to a previous music icon from the 1950s.

Campaign details

Brand: Flash Brand owner: Maghreb Industries Entrant company: Thenext.ClickIdea creation: Thenext.Click Casablanca Market: Morocco Sector: Confectionery Media channels: Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k

Executive summary...

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