Flash: OK OK Flash

Safaa Lharti, Quods Ouaissi

Flash, a chewing gum brand, connected with Gen Z in Morocco by collaborating with a modern rapper who performed a tribute song to a previous music icon from the 1950s.

Campaign details

Brand: Flash Brand owner: Maghreb Industries Entrant company: Thenext.ClickIdea creation: Thenext.Click Casablanca Market: Morocco Sector: Confectionery Media channels: Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k

Executive summary

Flash is well known in the field of chewing gum in Morocco. It is number one in sales and is an iconic brand anchored in the country's collective memory. However, to our young target audience, the brand was suffering from an old-school image. Our challenge was to rejuvenate the brand image and...

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