Flash: Cool With Flash

Safaa Lharti, Quods Ouaissi

Flash, a chewing gum brand, collaborated with relatively unknown influencers in Morocco to promote its image as a "cool" brand.

Campaign details

Brand: Flash Brand owner: Maghreb Industries Entrant company: Thenext.ClickIdea creation: Thenext.Click Casablanca Market: Morocco Sector: Confectionery Media channels: Word of mouth, Influencers, KOLs, Merchandise & free gifts Budget: Up to 500k

Executive summary

Flash is an iconic Moroccan brand that launched a new campaign in 2021, after years of radio silence.

The brand positions itself as the Moroccan definition of "cool". However, every Moroccan defines this concept differently. That is why, as an ambassador of cool, we launched a manifesto to allow...

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