Flake: Flake X Karen Wazen

Flake, a chocolate brand, increased sales, and ad recall in the UAE by partnering with one of the region's biggest Arab female influencers.

Campaign details

Brand: Cadbury's Flake Brand owner: Cadbury Entrant company: Spark FoundryIdea creation: Spark Foundry Dubai Market: United Arab Emirates Sector: Confectionery Media channels: Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, Influencers, KOLs, Online display, Online video, Packaging & design, Point-of-purchase, In-store Budget: Up to 500k

Campaign video

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