fizy: Moodmeter

Fizy, a music streaming company in Turkey, increased impressions and usage by targeting advertising based on users’ emotions.

Campaign Details

Brand: fizyAgency: Lifecell MusicRegion: EMEA

Strategy

Objective

In a market where digitalization and competition are both increasing and diversifying, the main strategy for increasing awareness, activity, and streaming is to provide a holistic and even more customized experience to fizy application users. Also leveraging customer satisfaction through the use of cutting-edge technological integrations in order to present a value offer to its users that is better than themselves.

Making a difference in customer experience, meeting ever-increasing expectations with different and new integrations, while offering customized experiences to users. We were offering a wide...

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