Fixing a broken business model

In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa De Bonis CEO at Huge, Nick Baker, founder at Stick & Twist, and Caroline Johnson, co-founder at The Business Model Company, discussing how change is possible by looking at two different types of companies that have evolved their client relationships.

Where to listen


02:45 – Overview of Huge 04:08 – What triggered this change at Huge? 06:04 – Overview to Stick & Twist 06:45 – What triggered this change at Stick & Twist? 08:43 – Huge’s transformation journey 17:28 – Stick & Twist’s transformation journey 25:53 – Cultural challenges to change 33:35 – What should you be aware of before you begin your journey? 38:49 – What’s next for both and advice for businesses

Further reading

Why agency...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands