Fixing a broken business model

In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa De Bonis CEO at Huge, Nick Baker, founder at Stick & Twist, and Caroline Johnson, co-founder at The Business Model Company, discussing how change is possible by looking at two different types of companies that have evolved their client relationships.

Where to listen

Timestamps

02:45 – Overview of Huge 04:08 – What triggered this change at Huge? 06:04 – Overview to Stick & Twist 06:45 – What triggered this change at Stick & Twist? 08:43 – Huge’s transformation journey 17:28 – Stick & Twist’s transformation journey 25:53 – Cultural challenges to change 33:35 – What should you be aware of before you begin your journey? 38:49 – What’s next for both and advice for businesses

Further reading

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