[Five-way Heroes Carry Life] China Trust League of Legends Card

China Trust is the largest private bank in Taiwan. In Taiwan, where the credit card market is already saturated, the average age of applying for a card is higher than that of competing banks. China Trust hopes to increase its young customer base by issuing League of Legends credit cards.

Case Details

Brand: China Trust League of Legends Card

Brand Owner: China Trust Commercial Bank

Main Agency: Bosi Public Relations Consulting Co., Ltd.

Main agency company holding group: Chuang Group

Launched on the market: Taiwan

Industry: Finance

Media channels:...

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