China Trust is the largest private bank in Taiwan. In Taiwan, where the credit card market is already saturated, the average age of applying for a card is higher than that of competing banks. China Trust hopes to increase its young customer base by issuing League of Legends credit cards.
Case Details
Brand: China Trust League of Legends Card
Brand Owner: China Trust Commercial Bank
Main Agency: Bosi Public Relations Consulting Co., Ltd.
Main agency company holding group: Chuang Group
Launched on the market: Taiwan
Industry: Finance
Media channels:...
