Five-Star Chicken: The Chicken that Connects Generations

QSR brand Five Star Chicken boosted emotional value among Gen Y and Gen Z customers and reversed sales declines with a multichannel campaign that aimed to unite the generations in Thailand.

Campaign details

Brand: Five Star Chicken Brand owner: CPF Entrant company: BBDO BangkokIdea creation: BBDO Bangkok Market: Thailand Sector: Restaurants & takeaways Media channels: Television & Connected TV, Social media, Word of mouth, Influencers, KOLsBudget:...

Not a subscriber?

Schedule your live demo with our team today