Five marketing strategies for 2023 that can survive economic strain

Brands seeking to protect, and ideally enhance, their standing in the face of continued economic uncertainty could benefit from using a variety of tactics, research from Analytic Partners suggests.

Brands can utilize five distinct strategies to help withstand turbulent economic times in 2023, according to research from Analytic Partners.

This path to success, according to the marketing analytics company, rests on:

  • Protecting marketing spend
  • Finding...
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