Five marketing strategies for 2023 that can survive economic strain

Brands seeking to protect, and ideally enhance, their standing in the face of continued economic uncertainty could benefit from using a variety of tactics, research from Analytic Partners suggests.

Brands can utilize five distinct strategies to help withstand turbulent economic times in 2023, according to research from Analytic Partners.

This path to success, according to the marketing analytics company, rests on:

  • Protecting marketing spend
  • Finding the right role for performance marketing
  • Defining a brand messaging strategy
  • Measuring everything
  • Tapping into scenario planning

These insights came from the ROI Genome, an Analytic Partners’ intelligence platform encompassing data from hundreds of billions in marketing spend across 50 countries and 1,000+ brands.

Incorporating these strategies into a brand agenda for the year ahead, in part, reflects the mindset that the only thing...

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