Five lessons 2020 taught marketers about successful online events

The world may be emerging from lockdowns but it won’t be returning to the sort of business events the pandemic stopped; virtual and hybrid (a mix of physical and online) events will dominate the next 12 months according to LinkedIn.

The panic that gripped many marketers in spring 2020, when physical events were being postponed or hurriedly reimagined as virtual events during the early stages of the global pandemic, has abated somewhat. Executives may have feared going virtual would...