Five inconvenient truths about client–agency partnerships in 2021 and how to fix them

Bruno Gralpois

This article examines the increased tension in client–agency relationships amid the COVID-induced recession, and how to make 2021 an opportunity to renew and refresh these partnerships.

The 2006 Oscar-winning documentary “An Inconvenient Truth,” featuring former US Vice President Al Gore, reenergized the environmental movement after making a dire assessment of the global warming threat. So, it seems rather appropriate to use a similar...

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