[Five Heroes Carry Life] China Trust League of Legends Card

China Trust is the largest private bank in Taiwan. In Taiwan, where the credit card market has been saturated, the average age of applying for a card is higher than that of competing banks. China Trust hopes to increase the young customer base by issuing the League of Legends credit card.

Case details

Brand: China Trust League of Legends Card

Brand owner: China Trust Commercial Bank

Main agency: Bosi Public Relations Consultants Co., Ltd.

Main agency holding group: Chuang Group

Put on the market: Taiwan

Industry: Finance

Media channel:(This part is...