[Five-way Heroes Carry Life] China Trust League of Legends Card

關弘森，顏凱玲，蔡季蓁

China Trust is the largest private bank in Taiwan. In Taiwan, where the credit card market is already saturated, the average age of applying for a card is higher than that of competing banks. China Trust hopes to increase its young customer base by issuing League of Legends credit cards.

Case Details

Brand: China Trust League of Legends Card

Brand Owner: China Trust Commercial Bank

Main Agency: Bosi Public Relations Consulting Co., Ltd.

Main agency company holding group: Chuang Group

Launched on the market: Taiwan

Industry: Finance

Media channels: key opinion leader KOL, radio & audio, live broadcast, online display advertising, online community, event, event & experience, word of mouth marketing, others - food delivery man

Budget: 1-2 million

case summary

China Trust is the largest private bank in Taiwan. According to official statistics, the average age of applying for China...

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