Five future trends that will change media

Joe Mandese

This article summarises five trends that are likely to reshape the media industry in the near future: geosynchronous (location-based) targeting, where marketers will be able to direct advertising to a customer's actual location; neuroscience and biometric technologies, which can track how media influence people at a physiological level; the growing importance of media design; touch-screen technology, which will revolutionise the way consumers interact with media; and the increasing ability of individuals to shift media content onto platforms of their own choice, completely changing current media business models.

Five future trends that will change media

Joe Mandese

If you read my column last month, you know that I presented my five favorite current trends that are reshaping media, including: the rise of a 'long tail' media marketplace; the shift toward 'distributed content'; and the emergence of 'prosumer' media content, to name but three. This month, I'm going out on a limb and giving my five favorite trends that will reshape the media industry in the near to not-too-distant future.

GEOSYNCHRONOUS TARGETING

An array of location based technologies ranging from GPS (global positioning satellites), RFID (radio frequency identification tags),...

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