Five future trends that will change media

This article summarises five trends that are likely to reshape the media industry in the near future: geosynchronous (location-based) targeting, where marketers will be able to direct advertising to a customer's actual location; neuroscience and biometric technologies, which can track how media influence people at a physiological level; the growing importance of media design; touch-screen technology, which will revolutionise the way consumers interact with media; and the increasing ability of individuals to shift media content onto platforms of their own choice, completely changing current media business models.

Five future trends that will change media

Joe Mandese

If you read my column last month, you know that I presented my five favorite current trends that are reshaping media, including: the rise of a 'long tail' media marketplace; the shift toward 'distributed content'; and the emergence of 'prosumer' media content, to name but three. This month, I'm going out on a limb and giving my five favorite trends that will reshape the media industry in the near to not-too-distant future.


An array of location based technologies ranging from GPS (global positioning satellites), RFID (radio frequency identification tags),...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands