Five e-commerce and social commerce trends for 2023

As technologies and algorithms evolve, many businesses will grow via e-commerce – to what extent and how best to harness this will vary by product, category, and business sector.

Faced with the lingering after-effects of the global pandemic, economic challenges that range from cost-of-living concerns to full-blown recession (depending on your region), geo-political tensions and climate change, many will greet/have greeted the new year in a state of apprehension and concern.

What will happen next and, without knowing, how best to prepare for it pretty much sums up the number one challenge for businesses over the year ahead. Which makes predictions of what trends will most impact brand owners and marketers – in relation to ecommerce and social commerce, especially – nigh on impossible to call.

What is clear...

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