Five Alive

Revitalising and repositioning campaign (2001-2) for Five Alive, a fruit juice blend launched in Canada in the early 1980s.

WINNER: PACKAGED GOODS BEVERAGE SILVER

Five Alive

Executive Summary

The Minute Maid Company launched Five Alive in Canada in the early 1980s. It's a blend of five real fruit juices (orange, lemon, grapefruit, tangerine, lime) with a unique and refreshing...