Five Alive - Feeling alive

This is a story about five years of incredibly successful advertising for Five Alive. It's a story about relevant differentiation in a traditional packaged goods category.
Agency: Leo Burnett

Five Alive – Feeling alive

Winner: Sustained Success - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2001-December 2005

Start of Advertising/Communication Effort: February 2001

Base Period for Comparison: January-December...

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