Chris Gaffey – Art Director Marcus Leigh – Copywriter Neil Boote – Digital Designer Paul Ray – Group Account Director Ian Patterson – Digital Project Manager Caroline Marsden – Campaign Manager Lyndsey Turnbull – Campaign Manager
WHAT IS WONDERFUL...?
We created www.friendsreignited.co.uk, a safe haven for 'outcast' smokers in need of a friend. An incredible 180,000 visits on day one resulted in a 94% sales increase and a positive R0I.
To re-position Fisherman's Friend as a year-round strong menthol lozenge. To demonstrate the...