Firstcry: Using DARC and not BARC for Firstcry

Marketing agency Wavemaker helped the retailer FirstCry understand the baby and mother care products market by helping them create their own market research system.

The objective

Ecom is one of the fastest-growing sector in India, with an estimated CAGR of more than 27% in coming years. Media investments reflect the same sentiments, Amazon media investments are next only to FMCG giant HUL for the past few years. The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands