First National Bank: Debt repair - Hobo mailer

A boom period followed by much harder times had caused many of First National Bank's customers to fall behind in debt repayment.

First National Bank: Debt repair - Hobo mailer

Action Ambros'

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: South AfricaDate program started/ended: 1st December 2007 - 31st January 2008

Product Description: Debt Repair This campaign sought to get card customers (Silver, Gold & Platinum) to realise their arrear amount on their credit cards and to educate them of the risks and legal implications of not settling their arrear amounts. The Clients were encouraged to pay a certain percentage of their debt in order to restore their credit status.

Advertiser/Client Name:First National...

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