First-home buyer demand is increasing: Seize the opportunity
Charlie Nelson and Peter Pynta
Charlie Nelson and Peter Pynta use brain imaging technology to explain how finance providers and homemaker brands can reach a higher number of first-home buyers to make their brand top of mind.
Now is a great time for finance providers and homemaker brands to be engaging with the increased number of latent first-home buyers (FHBs) and making their brand top of mind and the preferred brand.
Longer-term considerations support this engagement. Immigration...