First Great Western: Give Your Car a Break This Summer
Category: Travel & Hospitality/TransportationCountry where program ran: United KingdomDate program started/ended: Summer 2009
Product Description: First Great Western are one of the country's largest train operators, running trains across most of the South West of the UK as well as routes into London and the South Coast.
Advertiser/Client Name: First Great WesternMedia Channels: Direct MailEmail
The perception of train travel in the UK is pretty poor. It's seen as expensive, inconvenient and certainly...