First Great Western and First Great Western Link - Integrated Winter Timetable Launch Campaign

Damien Millns

A case study describes a campaign to promote awareness of the new integrated Winter Timetable for First Great Western and First Great Western Link.
Agency: MGAAuthors: Damien Millns

First Great Western and First Great Western Link - Integrated Winter Timetable Launch Campaign

BACKGROUND TO THE CAMPAIGN:

UK train operators First Great Western and First Great Western Link, as part of the First Group transportation company, launched a new combined winter timetable on the 12th December 2004.

This fully integrated timetable promised substantial customer and performance benefits to many areas across the South West, the Cotswolds, the Thames and Kennet Valleys and South Wales.

These benefits ranged from reduced journey times, increased capacity and improved frequency of services across the...

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