First Great Western and First Great Western Link - Integrated Winter Timetable Launch Campaign

A case study describes a campaign to promote awareness of the new integrated Winter Timetable for First Great Western and First Great Western Link.
Agency: MGAAuthors: Damien Millns

First Great Western and First Great Western Link - Integrated Winter Timetable Launch Campaign

BACKGROUND TO THE CAMPAIGN:

UK train operators First Great Western and First Great Western Link, as part of the First Group transportation...