First Direct

First Direct, the UK-based online and telephone bank, wanted to raise awareness of its values and generate offset mortgage sales leads.

First Direct

Story UK

THE TEAM

Dave Mullen

Rebecca Wood

Ailsa Jones

Susan Anderson

Sheryl Newsome

Charlie Gordon

Lesley Dick

Charlotte Chapman

Sue Mullen

Felicity Bradley/Graham Robb

OTHER CONTRIBUTOR

Serious Facilities

WHAT IS WONDERFUL ABOUT THIS WORK?

We found the profiles of a typical first direct customer matched the 105,000 attendees of Grand Designs Live perfectly. Sponsorship gave us a platform to promote both the brand and offset mortgages. An 18% conversion rate made this 400% more effective than traditional methods.

OBJECTIVES

To raise awareness of the first direct brand and values and generate offset mortgage sales leads.

STRATEGY AND...

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