First attention then intention: insights from computational neuroscience of vision

Milica Milosavljevic and Moran Cerf

Attention is a critical construct for anyone involved in marketing. However, research on attention is currently lacking in the marketing discipline.

First attention then intention: insights from computational neuroscience of vision

Milica Milosavljevic and Moran CerfCalifornia Institute of Technology

INTRODUCTION

Research that integrates findings from cognitive psychology, cognitive neuroscience and marketing...

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