First Abu Dhabi Bank: The Greatest Speech Yet to be Told

Banking brand First Abu Dhabi Bank grew share of voice and engagement during Ramadan in the United Arab Emirates with a digital and out-of-home campaign that featured a hologram of the nation's founding father.

Campaign details

Brand: First Abu Dhabi BankBrand owner: Abu Dhabi Investment CouncilEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: Financial servicesMedia channels:Social...
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