First Abu Dhabi Bank: Ramadan New Beginnings

First Abu Dhabi Bank (FAB) ran New Beginnings, a full-funnel creative campaign in the United Arab Emirates (UAE), to boost brand awareness, consideration and customer acquisition during Ramadan, when these metrics usually declined.

Campaign details

Brand: First Abu Dhabi Bank Brand owner: First Abu Dhabi Bank Entrant company: MullenLowe MENAIdea creation: MullenLowe MENA Dubai Market: Middle East & North Africa (general region) Sector: Banks Media channels:Radio & audio, Search marketing,...

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