First Abu Dhabi Bank: Create to Grow Stronger

First Abu Dhabi Bank, a banking brand, established a connection with consumers in the UAE with an unconventional branded content campaign.

Campaign details

Brand: First Abu Dhabi BankBrand owner:  Abu Dhabi Investment Council Entrant company: MullenLowe DubaiMedia: Universal Media DubaiMarket: Middle East & AfricaSector: BanksMedia channels: Content marketing, Video on demandBudget:...