Firm-Based Market Structure Analysis Using Competitive Advertising Responses

In past literature, consumer-based measures reflecting perceptions or behaviour of consumers have been used for market structure analysis.

Firm-based market structure analysis using competitive advertising responses

Minhi Hahn andSung-ah Ahn Korea Advanced Institute of Science and Technology,Seoul, KoreaChanghoon Shin Korea Maritime University, Pusan, KoreaSang-June ParkChonbuk National...