Firm-Based Market Structure Analysis Using Competitive Advertising Responses
Sang-June Park, Changhoon Shin, Sung-ah Ahn and Minhi Hahn
In past literature, consumer-based measures reflecting perceptions or behaviour of consumers have been used for market structure analysis.
Firm-based
market structure analysis using competitive advertising responses
Minhi
Hahn
andSung-ah Ahn
Korea Advanced Institute of Science and Technology,Seoul, KoreaChanghoon
Shin
Korea Maritime University, Pusan, KoreaSang-June
ParkChonbuk National...
