Fire Authority for Northern Ireland - Writings on the wall

Trying to reduce the deaths, injuries and damage caused by fire is an ambitious job for advertising, but Ardmore’s campaign for the Fire Authority for Northern Ireland succeeded, thanks to a number of key ingredients.
Agency: Ardmore AdvertisingAuthors: Orla Ross, John Keane and Stephen Roycroft

Fire Authority for Northern Ireland – Writing on the Wall

INTRODUCTION

This case study sets out to demonstrate how advertising can effect significant change in habitual behaviour....