Fire Authority for Northern Ireland - Writings on the wall

Trying to reduce the deaths, injuries and damage caused by fire is an ambitious job for advertising, but Ardmore’s campaign for the Fire Authority for Northern Ireland succeeded, thanks to a number of key ingredients.
Agency: Ardmore AdvertisingAuthors: Orla Ross, John Keane and Stephen Roycroft

Fire Authority for Northern Ireland – Writing on the Wall

INTRODUCTION

This case study sets out to demonstrate how advertising can effect significant change in habitual behaviour. It will show how advertising succeeded in educating the public to think about fire safety behaviour and how it moved people to make positive changes in the home to prevent fire. It will also isolate the advertising effectiveness against the campaign period.

BACKGROUND

Our ultimate objective in our Fire Authority work is to save lives and property, and to prevent...

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