Agency: Ardmore Advertising | Authors: Orla Ross, John Keane and Stephen Roycroft |
Fire Authority for Northern Ireland – Writing on the Wall
INTRODUCTION
This case study sets out to demonstrate how advertising can effect significant change in habitual behaviour. It will show how advertising succeeded in educating the public to think about fire safety behaviour and how it moved people to make positive changes in the home to prevent fire. It will also isolate the advertising effectiveness against the campaign period.
BACKGROUND
Our ultimate objective in our Fire Authority work is to save lives and property, and to prevent...