Finnish magazines and the media multiplier

Jukka Helske

This paper deals with the media multiplier effect. The effects of four campaigns were studied for the first time in Finland with a methology that uses the possibility of ad exposure as a starting point.

Finnish Magazines and the Media Multiplier

Four case studies from the Finnish Periodical Publishers' Association

Jukka Helske Ad Sales Support Manager Nordic, Oy Valitut Palat - Reader's Digest Ab, Finland.

INTRODUCTION

This report is a follow-up for the international...

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