Finish: Water index

Dishwasher detergent brand, Finish, created the Water Index to convey the gravity of water preservation in Turkey.

Objectives

Four years ago, Finish started a water preservation campaign. However, being surrounded by seas and the fact that three quarters of the earth is water creates a misconception: water is infinite. Our main objective is to make people understand that water is not infinite. And Turkey will be a water poor country in near future.

We also want to bring water to agenda of the society and increase the conversation on drought.

We want to create a behavioral change as well by increasing the number of people who started to save water.

Our final objective is to increase the...

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