Campaign details
Category: Purpose That IgnitesAward: GoldBrand: FinishAgency: Havas TurkeyMedia Channels / Touchpoints: TV, Digital Media, Print, Outdoor & OOH, Content
Where were we?
58% of dishwasher owners in Turkey pre-rinse their dishes before placing them in the dishwasher. This figure was even higher for those who owned older model machines. (Source 1: Ipsos & Reckitt Benckiser, Usage & Attitude Of Dishwasher Machine Report, November 2018)
Finish drew attention to the water problem in Turkey with the Water for Tomorrow campaign launched in 2019. We invited everyone to stop pre-rinsing thus...