Finish: Water for tomorrow

Finish, a dishwasher detergent brand, launched a campaign in Turkey to increase penetration, draw attention to saving water and become the first brand to come to mind when water saving is mentioned.

Campaign details

Category: Purpose That IgnitesAward: GoldBrand: FinishAgency: Havas TurkeyMedia Channels / Touchpoints: TV, Digital Media, Print, Outdoor & OOH, Content

Where were we?

58% of dishwasher owners in Turkey pre-rinse their dishes before placing...