Finish: Water for tomorrow

Finish, a dishwasher detergent brand, launched a campaign in Turkey to increase penetration, draw attention to saving water and become the first brand to come to mind when water saving is mentioned.

Campaign details

Category: Purpose That IgnitesAward: GoldBrand: FinishAgency: Havas TurkeyMedia Channels / Touchpoints: TV, Digital Media, Print, Outdoor & OOH, Content

Where were we?

58% of dishwasher owners in Turkey pre-rinse their dishes before placing them in the dishwasher. This figure was even higher for those who owned older model machines. (Source 1: Ipsos & Reckitt Benckiser, Usage & Attitude Of Dishwasher Machine Report, November 2018)

Finish drew attention to the water problem in Turkey with the Water for Tomorrow campaign launched in 2019. We invited everyone to stop pre-rinsing thus...

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