Finish: To grow while cleaning (machine cleaner)

Finish, a range of dishwasher detergent and cleaning products owned by Reckitt, increased product and brand penetration; unit market share; and overall category growth in Turkey by highlighting the price difference with its nearest competitor.

Where Were We?

Turkey is the country with the highest dishwasher market penetration in the world. Out of every 100 households, 93 own a dishwasher. On average, a dishwasher runs five times per week in a household. One of the strongest emotional bonds with...

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