Finish: The Water Promise

Adrian Mutescu, Anna Sadykova, Tanya Kassab

Finish, a dishwasher detergent brand, raised awareness in the Gulf states about the problem of water scarcity and how dishwashers can help each household conserve water.

Campaign details

Brand: Finish Brand owner: Reckitt Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: Middle East & North Africa (general region) Sector: Cleaners & detergents Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Online display, Websites & microsites, Point-of-purchase, In-store Budget: 500k - 1 million

Executive summary

In the Gulf States (GCC), the adoption of automatic dishwashers is only at 15%. That’s not such great news for Finish, a dishwashing detergent brand. Globally, Finish is on a brand...

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