Finish: The Water Promise

Dishwasher detergent brand Finish achieved record sales in Gulf states by growing dishwasher penetration in the region with a multichannel campaign to promote its global brand purpose of protecting water.

Campaign details

Brand: FinishBrand owner: ReckittEntrant company: Havas Middle EastIdea creation: Havas Middle EastMarket: Middle East & AfricaSector: Cleaners & detergentsMedia channels: Content marketing, Online video, Outdoor, Out-of-home,...