Finish: The water promise

Finish, a dishwasher tablet brand, launched a campaign in the Gulf Cooperation Council (GCC) to promote using dishwashers to save water.

Campaign details

Brand: FinishBrand owner: Reckitt BenckiserLead agency: Havas Middle East DubaiContributing agency: UM MENAMarket: United Arab Emirates,Saudi ArabiaSector: Cleaners & detergentsMedia channels:Content marketing, Outdoor, out-of-home, Point-of-purchase,...