Finish: Skip the rinse

Finish, a detergent and cleaning products brand, started the ‘Skip the Rinse’ campaign to educate Americans on water conservation while increasing the brand's image and sales.

Summary

Three in four U.S. dishwasher users pre-rinse their dishes before putting them in the dishwasher. It's a habit most of us have had all our lives. But the fact is, pre-rinsing is completely unnecessary with modern dishwasher detergents - and it wastes a shocking 20 gallons of water per load.

America is predicted to face a water crisis in the coming decades, but very few people realize it. Americans generally try not to waste water, but don't quite grasp how finite it is or how urgent the issue is - and certainly have no idea how much...

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