Finish: Skip the rinse

Finish, a detergent and cleaning products brand, started the ‘Skip the Rinse’ campaign to educate Americans on water conservation while increasing the brand's image and sales.


Three in four U.S. dishwasher users pre-rinse their dishes before putting them in the dishwasher. It's a habit most of us have had all our lives. But the fact is, pre-rinsing is completely unnecessary with modern dishwasher detergents - and it...

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