Finish: Skip the rinse

Dishwasher brand Finish grew sales and market share in the US with a multichannel campaign to launch its Skip the Rinse movement encouraging Americans to save water.

Campaign details

Brand: FinishBrand owner: Reckitt BenckiserEntrant company: Havas New YorkIdea creation: Reckitt Benckiser, Parsippany / Havas New YorkMarket: United StatesSector: Cleaners & detergentsMedia channels:Content marketing, Events & experiential,...

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