Finish: Saving Turkey's water

Finish, a range of dishwasher detergent and cleaning products owned by Reckitt, helped restore wildlife and conserve water in Turkey by urging customers to avoid pre-rinsing.

Where Were We?

Four years ago, we started a movement to skip pre-rinsing and save tomorrow's water. However, our communication strategy went beyond inviting people to act to conserve water resources. Instead, we put our whole weight into bringing about...

Not a subscriber?

Schedule your live demo with our team today