Finish: Hayrats, the Waterless Fountains

Finish, a dishwasher detergent brand, launched a campaign in Turkey to grow and maintain its market share, and to raise awareness about the cause of Water Preservation.

Campaign details

Brand: FinishLead Agency: Havas TurkeyRegion: EMEA

Strategy

Objective

Finish wanted to grow and maintain its market share in Turkey, but to do so, they needed to differentiate themselves from its competitors in a category that was dominated...