Finish: Hayrats, the Waterless Fountains

Finish, a dishwasher detergent brand, launched a campaign in Turkey to grow and maintain its market share, and to raise awareness about the cause of Water Preservation.

Campaign details

Brand: FinishLead Agency: Havas TurkeyRegion: EMEA

Strategy

Objective

Finish wanted to grow and maintain its market share in Turkey, but to do so, they needed to differentiate themselves from its competitors in a category that was dominated by communication that only focused on the functionality of the product.

We did this by championing the cause of Water Preservation and bringing awareness about water scarcity in Turkey.

Turkey is a country surrounded by water, this fact creates an illusion, most citizen think that water is infinite. As an activist brand, Finish, the brand name of...

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