Finger on the pulse - how the BBC is revolutionising audience relationships

This paper presents the results of the first year of The Pulse, the BBC Response Panel which delivers a measure of appreciation for the BBC’s TV, Radio and Online content.

Finger on the pulse – how the BBC is revolutionising audience relationships

Samantha SmithGfK NOP Media, United Kingdom

Nick NorthBBC, United Kingdom

INTRODUCTION

The BBC brand is built up from thousands of smaller building blocks: its heritage, its...