Findus: Green Cuisine

Findus, a frozen food brand, launched Green Cuisine across Europe with the aim to start a sustainable revolution by changing the world without changing the menu.

Issue

In May 2020, Italy was coming out of lockdown. At this challenging time, capitalising on a shift in consumption patterns and a renewed focus on frozen foods, Findus entered the meat substitutes market, with the launch of Green Cuisine in Italy and...