Findmypast.co.uk: Finding your 100-year past

Findmypast, an online genealogy service, increased subscriptions in the UK by launching a traditional media campaign that delivered different creative messaging to distinct audience types.

Findmypast had exclusive access to the 1921 Census, which due to circumstances was the last before a 30-year gap. The brief was to maximise the revenue opportunity with an integrated campaign.

Strategy

The strategy was based on audience insight, needing...

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