Finding the right balance of brand and performance marketing in 2023

Maren Seitz

As tough economic times force brands to make difficult financial decisions in 2023, balancing brand and performance elements in marketing strategy will become even more important.

2023 is likely to start with a hangover of uncertain markets, still spiralling energy costs and ever-increasing pressure to make sure that you get the most bang for your marketing buck.

In this setting, a familiar reaction is emerging once again: the temptation for many brands is to hunker down and go all out on performance marketing for quick returns on scarce budgets. But enjoying that sugar rush of instant feedback on results distracts from thinking about the long-term impacts on their (brand) health – and to survive in any environment, you surely need to think about bothinstant...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands